RUBY LI fashion are characterized by a strong personality, known for being cool yet elegant, feminine yet stylish with detailed craftsmanship. She expresses contemporary flair, uses delicate touch and reflecting the spirit of modern woman. After establishing herself in fashion industry, RUBLY LI”s design worn frequently by Hong Kong popular actors, singers and celebrities. They embraced her design philosophy. She established a list of famous clients including Sammi Cheng, Faye Wong, Kelly Chen, Gaile Lok, Kathy Chow, Denise Ho, Aaron Kwok, and gained much exposure by wardrobe styling and designing costumes for their live concert performance.
RUBY LI’s collection was presented by International Wool Secretariat, she participated not only in Hong Kong fashion week but also international fashion event such as Mercedes Austrian fashion week, Tokyo designer week, also invited by “Spring” Magazine in Japan and represented Hong Kong to join the “Word Cosmopolitans Fashion Show”.
RUBY LI was invited by various international brands such as Frey Willie, Ferrer Rocher, Shu Uemura, Nokia, Wella, Carlsberg, Citic Bank, CCDC to collaborate and take part in their promotions by presenting her collections and design products and with the aim of reaching to the young, and hip local audience. She appointed by LI NING-the retired Chinese gymnast and entrepreneur as Creative Director for his sports fashion brand.
International Press: I-D magazine, Vogue, Dazed & Confused, Bazaar, Elle, non.no, Spring magazine, B international, Vivi magazine, and others
Hong Kong press: Milk magazine, Zip magazine, East touch magazine, Next magazine, Oriental daily, Apple daily, City magazine, HK magazine, SCMP, and others
Eco Couture number One.