Wilson Choi, in his early twenties, graduated from Nottingham Trent University, has lived in Hong Kong and Germany. Under the influences of the multicultural environment, Wilson became capable of exploring human emotions and current social phenomenon as an inspiration. And he chose to establish his own brand, REDEMPTIVE in 2018.
We define REDEMPTIVE as a group of rebellious teenagers that concerns the world and the society, “Fresh and distinctive, young and mature.” The brand enriched those fresh blood in this era that are brave seeking breakthroughs and pursuing freedom. Designer loved to do reflection through creative work and brought out the unique story by the brand.