YOEYYOU

YOEYYOU，成立于2015年。
作为女性时装品牌，YOEYYOU希望传达一种「内在平和」（ inner peace ）的情绪状态，追求力与美的共行，探索女性柔韧、张弛、笃定的内心力量，通过时装语言寻迹她们在生活中舒展而千变万化的轮廓，捕捉其中锐利而深刻的女性光影。
设计师游悦以女性的视角为设计出发点，用不拘泥于传统的时尚表达，追求极致的结构主义与实用主义的平衡点。她善于运用服装版型、面料以及工艺多元素之间的结合，于细节处诠释自己的时装美学理念。

Feminine fashion label YOEYYOU strives to convey the emotions of inner peace, pursuing the combination of power and beauty, exploring female flexible, relaxed yet firm inner power, leveraging the language of fashion to trace their stretching and ever- changing contour in life, and to capture the sharp and profound female light and shadow.

Yoey You has over 10 years’ experience in female fashion design. She is also deeply influenced by her own low-key personality. She excels at studying the combination of garment pattern, fabric and technology. Her designs exceed traditional fashion expressions, pursuing the highest balance point between structuralism and pragmatism.